Get playful with 'Sholay' stickers on Facebook

Here's yet another innovation for film marketing. Iconic Hindi movie "Sholay", which released in 3D recently, will now entertain users of social networking platform Facebook with specially designed stickers that 'friends' can send to each other.

The stickers, which will be launched jointly by Hungama Digital Media Entertainment and Sholay Media Entertainment over the weekend, will have on them the likeness of popular characters of the film -- Jai, Veeru, Thakur, Gabbar, Radha and Basanti.

The "Sholay" stickers include common emoticons by characters like love, tears, sleep, action and heartbreak.

The idea was to cash in on the popularity of Facebook stickers among the youth.

"It adds an element of fun in your interaction and people connect well with some of the emotions displayed in 'Sholay'. Hence, as part of our digital strategy, we decided to launch the Facebook stickers so that people can incorporate a facet of the film in something as simple as the Facebook chat," Neeraj Roy, managing director and CEO, Hungama Digital Media Entertainment Pvt Ltd., said in a statement.

To send a "Sholay" sticker, open a message or chat with the person you want to send the sticker to, click the smiley face in the chat window, scroll to see the available stickers, click on the basket in the top right to download more stickers and get the "Sholay" stickers.