Information & Broadcasting Ministry on Friday increased the advertisement rates for private TV channels by around 11 per cent.
The revision of the rates offered by the Bureau of Outreach and Communication (BOC) are based on the report of a Review Committee constituted by the ministry.
Although the revision would lead to an increase in the rates of around 11 per cent over the rates of 2017 for most of the private TV channels, it could be of higher percentage for some others as per their reach and TV ratings, the ministry said.
It said differential rate structures for news and non-news channels will be offered depending upon their overall reach in the country.
The decision will also make it easier for TV channels to be empanelled with the BOC in order to take advantage of the higher rates, it said.
--IANS
spk/prs
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app