Model Hailey Bieber has officially set her sights on the beauty industry.
According to the United States Patent and Trademark Office, Hailey has trademarked 'Bieber Beauty', reports hollywoodreporter.com.
While details surrounding the collection have not yet been released, fans can expect "beauty and cosmetics products" to eventually roll out, which could include a broad array of items.
Though this moment marks a first for Hailey, she has plenty of experience in the beauty industry through her work with L'Oreal Professionnel as a brand ambassador and ModelCo, where she created a make-up line for the Australian brand.
Last September, she was announced as the new face of BareMinerals, and she starred in their "Full of, Free of" campaign.
A month later, she filed to trademark 'Hailey Bieber' for a huge range of fashion products, including athletic shoes, bathing suits, jeans, dresses, blazers, skirts, shorts, hats, T-shirts, sleepwear, lingerie, loungewear, footwear, jackets, jogging suits and socks.
--IANS
sug/rb/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
