Herbalife ropes in Heena Sidhu as 'fresh face'

Herbalife, a global nutrition company, has announced ace Indian pistol shooter Heena Sidhu as their "Fresh Face" in India.

As part of the association, Sidhu will endorse Herbalife's food products such as Formula 1 Nutritional Shake Mix, Energy Drink Mix Afresh as well as personal care products.

"I am happy and honoured to be associated with a global nutrition brand like Herbalife as their Fresh Face. I believe in the Herbalife philosophy of eating right and keeping oneself looking perfect with a healthy body and skin," Sidhu said in a statement.

"We all want to look beautiful with a fit body and young looking skin. While it is important to have good nutrition for our inner body equally important is taking care of our skin," added the 24-year-old.

India's squash champion Dipika Pallikal, badminton champion Saina Nehwal, ace Indian cricketer Virat Kohli, silver medallist at the 2012 Summer Paralympics and a Padma Shri award recipient Girisha Hosanagara Nagarajegowda, and Women's World Boxing Champion Mary Kom are some of the other sportspersons that Herbalife has been associated with.