Honey Singh to endorse online lifestyle portal

Rapper Yo Yo Honey Singh will lend his magic to online fashion brand American Swan as its ambassador. He is likely to create a music video for the brand.

American Swan, launched in January 2013, offers a range of men's and women's apparel, accessories and footwear, especially for the urban and semi-urban youth in the 18-35 age-group.

"I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies," Honey Singh said in a statement.

"It has been a great year for me and I am looking forward to create a music video for the brand," Honey Singh said in a statement. "The brand positioning resonates with my quintessential approach to my life, music and work. The video will see me style in looks that my fans haven't seen before," he added.

American Swan will also unveil the new identity alongide the launch of its new collections-AS Premium and AS Original.

Honey Singh is one of the popular names in B-town now. Right from superstar Shah Rukh Khan to megastar Amitabh Bachchan, he has composed and sung for most of the top-notch actors. His recent hits include "Lungi dance" from the film "Chennai Express" and "Aata majhi satakli" from the film "Singham Returns".