HP celebrates women's day with short film shot in Kolkata

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IANS Palo Alto (California)
Last Updated : Mar 08 2018 | 8:10 PM IST

In an effort to empower womens voices, HP Inc on International Womens Day released a short film "Paro" shot in Kolkata and introduced multiple social impact programs.

"Paro" follows a girl's journey as she discovers her passion for storytelling.

The company said its other programs were rooted in the belief that technology can be a democratising force in telling and sharing stories that matter.

"At HP we are celebrating the women who drive us forward and empowering the next generation of female leaders," Dion Weisler, President and CEO of HP Inc said in a statement released on Thursday. "Together we must take action and propel the industry forward through diversity and inclusion. This is more than a week to celebrate women, it's an ongoing movement," Weisler added.

"Paro" is produced by HP Studios, and was created to inspire school children to celebrate their differences and show how technology can reinvent and make life better.

To encourage the creation of more stories like "Paro", HP is partnering with Girl Rising -- a global campaign for girls' education and empowerment -- on a seven-month story-driven challenge.

The challenge will run from April through June 2018, with winners announced on International Day of the Girl Child on October 11.

"We believe powerful stories -- told vividly and authentically -- can change minds and spark action. International Women's Day is a perfect reminder to always inspire action and stories are a perfect vehicle to touch hearts," said Antonio Lucio, Chief Marketing and Communications Officer at HP Inc.

HP has also launched 'Stories of Advocacy', a partnership with Women Deliver and its Young Leaders program leading up to the 2019 Women Deliver conference. The company will provide support and technology to drive the young leaders' advocacy platforms forward.

A third program is Disney and HP's co-sponsored 'Warriors Who Code Challenge', an all-day coding platform with NGO Black Girls Code to celebrate the premiere of the film "A Wrinkle in Time".

-IANS

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First Published: Mar 08 2018 | 8:04 PM IST

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