ibibo rolls out redBus into Singapore and Malaysia

ibibo Group, an online travel company, on Monday said that it has rolled out redBus, its online bus ticketing platform both on mobile and desktop, in Singapore and Malaysia.

With this launch, redBus will now be available for travelers to book inter-city bus tickets between Singapore and Malaysia and between cities within Malaysia.

ibibo Group CEO Ashish Kashyap said: "Ever since the acquisition in 2013, we have worked hard to build out the new global platform, mobile apps and a solid management and technology team. This has resulted in the growth of redBus.in accelerating to 80 percent year on year and its market share further growing to 75 percent.

"We also saw mobile drawing a 40 percent share in transactions and all of this culminating to the launch of redBus in Singapore and Malaysia."

redBus has aggregated supply spanning 5,700 bus routes in Singapore and Malaysia across large number of bus operators. On a daily basis, more than 1,00,000 seats will be available for sale, the company said.

Explaining the rationale behind the internationalization, redBus CEO Prakash Sangam said: "The bus market in many countries is similar to that in India, characterised by a fragmented bus operator base and largely unorganised or semi-organised."

"As a result, much of the ticket booking happens offline at the physical ticketing counters of the bus operators. redBus has shown through its experience in India that by deploying technology, it is possible to enable online real-time booking across a wide selection of bus operators, thus making life extremely convenient for bus travelers," he added.