ICC teams up with SAP to bring fans closer to the game

The International Cricket Council (ICC) Monday announced a partnership with SAP SE, a worldwide leader in enterprise application software services, as its exclusive Analytics and Cloud Partner for the One-Day International (ODI) World Cup 2015.

"The partnership, which starts immediately and runs through to the end of the tournament, will see SAP utilise its HANA platform to power numerous live match experiences across the ICC's network of websites, to enhance the experience for fans and media with real-time data, statistics and performance analysis that will help them get closer to the action and tell more insightful and informed stories," the ICC said.

SAP will provide statistics database, incorporating match data for the quadrennial event.

Commenting on the announcement, ICC CEO David Richardson said: "SAP is changing the way sports fans interact with data and information. In a sport such as cricket where there is a healthy appetite for information and statistics, especially across digital platforms, the ICC is delighted that SAP's powerful technology will bring the fans closer to the game."