Ileana D'Cruz unveils new range of Skechers shoes

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IANS Mumbai
Last Updated : May 24 2016 | 5:08 PM IST

Bollywood actress Ileana D'Cruz has unveiled the new range of sports and lifestyle footwear brand Skechers.

The brand has introduced Skechers Go Flex Walk at the brand's Flagship store in Phoenix Mills, Lower Parel, here on Tuesday.

At the event, Ileana put the Flex to the test as she showcased the diverse range of these new age lightweight and comfortable GO Flex shoes that are available in a spectrum of bold colours in slip on and lace up categories.

"The brand ... they always have these cool looking shoes ... Skechers has always been a brand which has pretty cool looking shoes but at the same time it is comfortable as well ... You like being associated with a brand with which you have a personal connect with," Ileana told IANS.

The Skechers Go Flex Walk offers flexible and fashionable shoes that provide great comfort. It's specially designed sole provides anatomically correct ultra-flexibility wherein each segment of the flexible sole is designed to move independently with your foot.

Rahul Vira, CEO of Skechers South Asia Pvt Ltd says that the new range is designed with an articulated segmented sole that provides optimum flexibility to the foot and makes you feel that the shoe is moving with your foot following the contour of the terrain underneath.

--IANS

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First Published: May 24 2016 | 4:56 PM IST

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