Indian fans to experience 'Star Wars' saga

Image
IANS New Delhi
Last Updated : Oct 30 2015 | 12:57 AM IST

After giving "Star Wars" fans in the capital a chance to experience Lightsabers or laser swords that are popular courtesy the film franchise, now Disney is set to take the experience to more cities in India to keep the buzz around the upcoming "Star Wars: The Force Awakens" alive.

The Lightsaber Challenge happened in Delhi earlier this month, and it will be extended to more fans across the country as it travels to other cities including Bengaluru, Ahmedabad, Hyderabad and Pune.

It is a "fun and immersive activation around the film", says Amrita Pandey, vice president and head of Marketing and Distribution, Studios, Disney India.

"'Star Wars' is one of the most loved franchises and Lightsabers are an iconic symbol of the film. We will be taking this epic event to some of the key cities in the country in order to whet the appetite of ardent movie lovers to experience the aura of 'Star Wars'," she added.

Also, to bring alive the "Star Wars" universe, Disney has also brought in the "Star Wars: Battle Pod" in the country. The Pod immerses players in the excitement of epic Star Wars battles and puts that level of fun and control in the hands of the fans, she added.

One of the biggest Hollywood franchises, the "Star Wars" saga will see the much-awaited reboot this year in December.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 30 2015 | 12:38 AM IST

Next Story