Internet playing vital role in EDM's growth: Nucleya

Internet is playing a key driver in the growth of the Electronic Dance Music (EDM) genre in the world, says Udyan Sagar aka Nucleya, one of India's most popular disc jockeys who is now focused on the international market.

In the New Year, he will release some fresh tracks as part of his album "Raja Baja".

Talking about his plans, Nucleya told IANS at the tenth edition of the Sunburn music gala: "We have one or two more songs to release as part of my album 'Raja Baja' and I am concentrating on the international market. I will soon be announcing some upcoming projects."

"The scene is growing very fast and internet is playing a very important role to that."

He added: "Apart from social media and internet playing a pivotal role in spreading the music among potential listeners, the creativity of production in EDM has improved and it is also growing for the better. Some young EDM artistes are doing really cool stuff and that shows how the scene is growing."

Nucleya also credited music festivals like Sunburn for playing an important role to create a platform for artistes.

Having earned fame in 2013 with "Akkad Bakkad" and having released his first solo album "Bass Rani" in 2015, Nucleya's musical influences are quite different from the kind of music that he plays on stage.

He grew up listening to a variety of Hindi film music -- and also reintroduced classic Bollywood songs like "Dum maro dum" and "Disco dancer" in fresh avatars.

Asked about how he comes up with different music, he said: "I wish I knew the formula. However, what I have understood is that a melody is a melody, regardless of its genre."

"Since all the songs have the same structure -- like intro, second verse, etc., I take bits and pieces from various genres like a film song, ghazal, qawwali.... and try to find a way to fit them in that format, because at the end of the day, it is dance-music that people are listening.

"So, when I am designing a song, I keep it in mind."

Considering the fact that his fans and followers have loved all his tracks which are in the Bollywood fusion space, one wonders if Bollywood as a genre is an easy gateway to popularity.

Nucleya said: "It's my sound that amalgamates Bollywood, south Indian street music, Punjabi folk music and other genres because that's my musical influence."

"So when I put out a song, thankfully all Indian listeners understand such a musical connection, and they love them. Therefore, they share it on social media and I think that is how the popularity is going up."

--IANS

aru/rb/vt