It seems election fever and allegations of match-fixing have taken a toll on this year's Indian Premier League (IPL).
Google Search trends reveal that this year's IPL is struggling to match up the interest of the previous year.
The analysis related to the launch week of the cricketing extravaganza showed that there was a loss of interest among the digital audience, Google said in a statement.
Also Read
Going by the search patterns, IPL-7 doesn't seem to have taken of well compared to IPL-6, which saw search graphs ticking the peak in initial days of the start of the event.
Google said that in this cricket crazy nation, regional interest for IPL also witnessed significant movement with West Bengal taking the top spot as the state searching the most for Indian Premier League. Karnataka from where the most number of searches emerged during the last season was found trailing on the fifth spot.
The search trends also revealed that fans are religiously following their teams with Chennai Super Kings taking the top spot followed by Royal Challenger Bangalore (RCB) on second spot.
Mumbai Indians and Kolkata Knight Riders took the third and fourth spot followed by Kings XI Punjab, Rajasthan Royals, Sunrisers Hyderabad and Delhi Daredevils at the bottom.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
