John Abraham to endorse Reebok

Actor-producer and fitness icon John Abraham has been announced as the brand ambassador of Reebok.

"Reebok has a strong heritage in fitness and so do I, so I was thrilled when they approached me to represent them in this new endeavor. I am really looking forward to this association and hope to build a positive momentum for the brand," John said in a statement.

"Stay tuned for some really exciting stuff that I will be doing with Reebok soon," he added.

The brand is all set to launch a festival season campaign with John for their running and training gear and it will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle.

"Reebok has solid plans in the fitness sphere and we want to give our consumers a never before fitness experience at every touch point. John Abraham is the perfect embodiment of our fitness philosophy, we are very excited to partner with him," said Erick Haskell, managing director, Adidas Group India.