English supermodel Jourdan Dunn's first kidswear range via British fashion brand Marks & Spencer will find its way in India from Sunday.
Named Lil' LonDunn by Jourdan Dunn, the collection celebrates Dunn's love for her hometown London and has been designed by the model with her six-year-old son Riley as the inspiration.
The 11-piece collection will be available from Marks & Spencer stores in India and online, read a statement.
Designed for children aged 5-16, the range consists mainly of individual separates that can be playfully mixed and matched.
Earlier, it was reported that the 25-year-old model was keeping a close watch over the project from the beginning, working on all aspects from fabric and fit through to photography and creative campaign style.
She had said then: "I've been a big fan of the brand since I was young and have fond memories visiting our local store with my mum as a kid. My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley."
--IANS
sug/rb/mr
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
