Kama Ayurveda goes online

Ayurvedic product brand Kama Ayurveda has forayed into the e-commerce space with interesting features to lure customers.

The Kama Ayurveda e-store offers features like - test your body type as per Ayurvedic specifications by answering a simple questionnaire; and learn how to use basic ingredients found in your kitchen for healthy and flawless skin.

The idea behind the launch is to expand the customer reach.

"Post the success and positive response to our flagship store launched last year, we hope to reach out to more consumers with the launch of our e-store, making Kama products easily available to our customers in the convenience of their homes," Vivek Sahni, director at Kama Ayurveda, said in a statement.

Kama Ayurveda was started in 2002 by four individuals - Dave Chang, Rajshree Pathy, Vikram Goyal and Vivek Sahni.