Kareena to endorse campaign for children's benefit

Bollywood actress Kareena Kapoor has been roped in to support Child-Friendly Schools and Systems (CFSS) campaign.

It is a joint initiative by DTH provider Tata Sky and Unicef, and Kareena, also the Unicef India celebrity advocate, will support the communication campaign for the initiative including promotional films, mailers and social media.

"I recently visited quite a few schools with UNICEF to see child-friendly schools and to meet some of the girls and boys who are benefiting from these programmes. I was inspired to see spaces which are child-friendly," she said.

"These are places where children are full of joy when they interact with teachers, where children feel safe and secure and where interactive and creative tools are used to ensure that children are happy and learning," the 34-year-old said in a statement.

Supporting the Unicef cause, Tata Sky will offer its platform to raise funds from subscribers facilitating the CFSS package.

"This initiative is an enabler as it leverages the wide outreach of Tata Sky in remote parts of the country and raises mass awareness on the need for quality education and inclusive learning," said Louis Georges Arsenault, representative, Unicef India.