Kate Moss named new face of Alexander McQueen

Supermodel Kate Moss is the new face of late British fashion designer Alexander McQueen's eponymous label.

The 40-year-old fronts the campaign for the label's spring-summer 2014 collection, which according to the fashion house aims to "capture the iconic British model as an otherworldly woman in a darkly surreal environment", reports contactmusic.com.

In a short film captured by photographer Steven Klein in East London, Moss is seen in a short yellow crop.

This is the first time Moss will feature in the brand's ad campaign.