Get ready to experience laughter riot this season as comedy creators on Youtube have come together to launch their own individual web series under the initiative "#LaughterGames".
Led by "Only Much Louder", "Culture Machine" and "Arre", the country's top comic groups will launch web series on YouTube to leave you in splits.
The participants in #LaughterGames are SNG Comedy, East India Comedy, Anuvab Pal, Enna Da Rascalas, Random Chikibum, Kenneth Sebastian, Them Boxer Shorts, Arre and Put Chutney.
"There is a massive demand for original digital content in India across genres. We believe #LaughterGames will be first of many digital properties that will provide original content on a consistently scheduled basis," said Ajay Nair, chief operating officer, "Only Much Louder," in a statement.
"#LaughterGames is an affirmation of the coming of age of digital storytelling which has allowed us to commit to long-form digital content," added Sameer Pitalwalla, CEO of "Culture Machine".
--IANS
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