Lia Agarbathies ties up with Kings XI Punjab

Leading incense sticks brand Lia Agarbathies Friday announced its association with Kings XI Punjab as the official team partner for the Indian Premier League (IPL).

The association will witness Lia Agarbathies being featured on perimeter boards and loop branding during home matches of Kings XI. The association will allow Lia Agarbathies to use images of select Kings XI Punjab players in various advertising campaigns and marketing activities till February 2015.

"It is an honour for Lia Agarbathies to be associated with Kings XI Punjab. IPL is more than a tournament in India, through its innovativeness and vibrancy it has caught the attention of the entire nation and captured the imagination of the youth. Lia is a youthful and vibrant brand, hence the association with IPL, and especially with Kings XI will enhance the brand values of Lia," said Arjun Ranga, Managing Partner, NR Group, which owns Lia Agarbathies.

Over the years, NR Group through its flagship brand Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India.