Lily Cole to urge ban on shark killing

Model Lily Cole will reportedly host a talk to speak out against the use of shark liver in the beauty industry.

She is likely to deliver the talk at the Hay Festival in Britain.

The 25-year-old will explain the cruel practice of using squalene, an oil extracted from the livers of endangered sharks, to make high-end face cream at the Hay Festival Thursday, reports contactmusic.com.

Cole will be joined on stage at the literary gathering in Wales by Alannah Weston, Selfridges' creative director, who is eradicating all products using shark squalene from the store.

"Sharks are now among the most vulnerable species in the ocean. The unrestricted killing of sharks is just another example of human destruction of the ocean and its creatures," said Weston.