A majority of Indian men are against their wives keeping a fast for them on Karwa Chauth, which falls on Sunday, reveals a survey.
Matchmaking service www.shaadi.com conducted a survey to understand men's perspective on the fasting ritual. Shaadi.com #Fastforher also has an annual campaign during Karwa Chauth urging men to fast along with their wives to express their love and show equality in marriage.
With over five lakh pledges registered in the last three years, it seems there is a change in mindset among young couples.
Men were asked if they will fast, if their wives are fasting for them, and 61 per cent responded 'Yes', followed by 39 per cent who said 'No'. In addition, 93 per cent men said they 'don't want their wives to fast for them and rather celebrate it differently'.
To understand the change in outlook amongst men with regard to the tradition of fasting on Karwa Chauth, they were asked how they would like to celebrate Karwa Chauth and 50 per cent said they will 'take the day off and spend quality time together', followed by 23 per cent saying that 'a romantic candle light dinner' and eight per cent said 'take a vacation'.
The online poll received 6,537 responses from Indian men, age ranging from 24 to 40 years.
"Couples are now breaking away from age-old customs, and are looking to celebrate their love and bring the spark back in relationships by celebrating occasions and festivals in a different way," Gourav Rakshit, CEO, Shaadi.com, said in a statement.
--IANS
nn/rb/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
