Nokia Thursday unveiled a new smartphone named Asha 501 priced at $99 (Rs.5,000), aiming to capitalise on the growing demands for low-cost smart device in the developing countries like India.
The new device, which has basic functions of smartphones, will be available in Indian and other markets from June. It offers 2G connectivity, Wi-Fi and access to internet and applications like Facebook, but it does not support 3G network.
Finland-headquartered Nokia announced the global launch of the new device here, giving clear indication of its positioning in the emerging markets.
Addressing a global media conference, Nokia chief executive officer Stephen Elop said the company chose to launch the new device in New Delhi instead of the advanced markets like Britain, US or Finland, keeping in mind the growing demands for the low-cost phones in the emerging economies.
"India is a bellwether market. It is symbolic that we are launching it here," Elop said at a launch event in which media persons from nearly 20 countries participated.
The new device is the first phone in Asha series that will run a Nokia's revamped operating system, called Asha platform.
The new device has a 3-inch touchscreen and a 3.2 mega pixel camera. It will be available in six colours - red, green, cyan, yellow, white and black -- and the design looks similar to low-end Lumia phones.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
