Now control cleavage exposure with innovative brassiere

Image
IANS New Delhi
Last Updated : Jun 11 2015 | 4:22 PM IST

A new collection of brassieres is giving women the power to control cleavage exposure.

Zivame.com, an online lingerie store, has introduced the imported collection of 'Low to Extreme Push Up bras' under their private label Pen.ny, read a statement.

The brassiere use a simple trick to give women a customised cleavage -- they have a hook closure in front to adjust the level of pushup.

The collection is available in shades of nude and black in leopard, zebra and cheetah prints and in multiple sizes ranging from 34B to 38D. The price range starts from Rs.1,195. Customers can choose from three options: multiway underwired, underwired multiway and wired.

The new line also come with detachable straps to convert to a racerback option.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 11 2015 | 4:10 PM IST

Next Story