Pepsi MTV Indies, Viacom 18 to throw indie party

Pepsi MTV Indies and Viacom 18 have come together to give an indie experience through 'SPIRO - An MTV Indies Takeover' from April 1 to 4 to people here.

Pepsi MTV Indies that launched in February last year, today reaches about 25 million homes and 10 million weekly viewers across the country through its TV channel, and has also launched a specially designed app and website that facilitates music discovery.

'SPIRO - An MTV Indies Takeover' promises to be an indie experience like never before where fans will now get to celebrate the world of subcultures through music, comedy and cinema.

It will feature various indie musical acts including the Grammy-nominated electronica producer Pretty Lights.

"The first year has been so heartening that we are ready to take our next big leap with the announcement of our landmark live experience. Our goal is to connect all our platforms seamlessly and this is an opportunity for us to do just that.

"The world of subcultures is exploding and we are excited to be right at the heart of it, firing up this revolution. Set Up. Discover," Aditya Swamy, Business Head, MTV and Indies, said in a statement.

Pepsi MTV Indies seeks to bring alive experiences with the aim of bridging the gap between artists and the audience.

Jaideep Singh, senior vice president and business head, Integrated Network Solutions said: "Live Viacom18 has over the last two years built iconic music properties in genres of EDM, rock, Bollywood, comedy, alternate music and always aimed to hit the right note amongst the youth".

"With the launch of SPIRO, we have moved into the indie music space which is coming of age with huge interest amongst youth and it aims to connect our audience from across diverse music and cultural genres," he added.