QN-nat-Education portal Embibe.com acquires 100Marks

Leading education portal to prepare for competitive entrance tests Embibe.com on Tuesday announced the take-over of 100Marks, a student guidance platform for JEE main, advanced and medical exams.

The cash-plus-stock deal of an undisclosed value marks the joining of two leading players in the Indian education technology space with a combined footprint of around four million visitors last year.

"The acquisition will help establish Embibe.com as a leader in the category, while also building the strongest guidance and score improvement platform targeted towards students preparing for the toughest exams in the country," said Embibe.com's founder-CEO Aditi Avasthi.

"Both Embibe and 100Marks share a common vision of helping students score higher, and it was only logical for the two to come together in an effort to create the strongest platform for test preparation in India," said 100Marks founder Pradeep Kumar.

He said 100Marks is one of the most popular platforms which students preparing for IIT-JEE use for extensive doubt resolution. Developed by IIT and DCE alumuni, 100Marks guides students in their self study through gamified adaptive practice and prompt exam news and updates.

Set up in November 2012, Embibe.com is the flagship brand of Mumbai based company - Individual Learning Pvt Ltd., an education analytics consumer tech start-up with a keen focus on marks improvement for students across all ability levels.