Radio City backs Delhi's odd-even formula

Radio channel Radio City 91.1 FM is backing the odd-even formula being implemented in the national capital to help check the rising pollution levels.

"Radio City has backed the 'Odd ya Even' formula by making life a bit easier and entertaining for the listeners.

"Listeners can overcome the inconvenience of not being able to commute in their vehicles by spotting the Radio City branded cabs at key junctions of the city and availing the benefit of a free ride through a simple registration process," Satyanarayana Murthy, executive vice president marketing, Radio City 91.1 FM, said in a statement.

Through the offer coined as 'odd ya even, gaadi dega Radio City 91.1 FM', the channel is also facilitating their listeners with a car pool.

As many as 20 to 30 Radio City branded cabs are commuting on each day during the 15 days trial period of the formula.

The Radio City branded cabs are running across various touch points of Delhi. After dropping the respective commuters to their destination, these cabs double up to provide shuttle service to the people of Delhi by plying them to the nearest metro stations.