SAB TV partners with Twitter India for new show 'Khidki'

The makers of popular TV channel SAB TV have joined hands with Twitter India to create mini-TV series "Khidki" from content generated on the micro-blogging site.

As per the partnership, the channel will run an online campaign titled "#TweetAFunnyStory" wherein users on Twitter will be invited to share their real life stories which will later by shortlisted by the show's producers JD Majethia and Umesh Shukla, and will be telecast in the form of an episodic series on the channel.

"Sourcing user generated content from a powerful social medium like Twitter, and presenting it to a larger universe on SAB platform, is an experiment which I am confident will pave newer ways for content development in Indian television," Anooj Kapoor, senior executive vice president and business head, SAB TV, said in a statement.

The entries should encompass unique yet funny stories in 140 characters that one has experienced in their lives, something that holds a special place in their memories and brings out the laughs.

"With this unique initiative by SAB TV, for the first time ever one's tweet can create and shape their own TV series on a leading broadcast channel - a first of its kind move seen in the country," Viral Jani, head of TV partnerships, Twitter India, said.