Samsung unveils new range of washing machines, eyes higher market share

Samsung India on Tuesday launched country's first front load Add Wash washing machines and ActivWash+ model in the top load segment for more convenient washing experience.

With these two new models, the company hopes to further consolidate its market share and become a leading player in the fully automated segment.

It also unveiled five new models in the crystal range - and the "K" Series with a revolutionary magic dispenser in the top load segment.

The price range for the new models is Rs.19,500 to Rs.35,000.

Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics, told a news conference that ActivWash+ is example of Samsung's Make for India initiative.

"This product was conceived in India as a result of research done by R&D and design teams and was developed to make washing process of Indian consumers simpler. ActivWash+ is now being sold in 33 countries across the globe," he said.

AddWash comes with an Add Door that allows the consumer to add laundry items anytime during the wash cycle. It also lets the consumer add hand washed items only for rinsing, or additional softener anytime they want during the wash cycle.

The Magic Dispenser in the "K" Series top load range lets one wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent.

"In the top load fully automated segment, we gained five per cent in 2015 to take our market share to close to 35 per cent. Our objective is to further grow by five per cent in 2016 and attain number one position," he said.

Rajeev said Samsung also want to be a leading player in the front load segment.

According to market research agencies, the value of washing machine industry in India is over Rs 7,500 crore.

--IANS

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