Shatrughan Sinha's children - daughter Sonakshi and sons Luv and Kush - have worked together to create an ad film. Luv has produced it, Kush has directed it and Sonakshi features in the commercial.
Shot for a real estate brand, the commercial, which is currently on air, is produced by Shotgun Movies.
Kush, who has assisted the likes of Sanjay Leela Bhansali and Abhinav Kashyap, always had an inclination towards directing ads.
"Our team developed the ad completely in-house, from the initial conceptualization to execution and delivery, while keeping the client involved in the process on a creative level. Sonakshi's fans have liked the ad a lot," Kush said in a statement.
He assisted Bhansali on "Saawariya", and worked with Kashyap on "Besharam" and "Dabanng".
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app