Sprout Social launches Twitter Bot Builder

As more businesses are using bots for customer services on Twitter, social media management company Sprout Social has launched its Bot Builder platform that helps brands to create their own Twitter bots.

According to a report in VentureBeat on Tuesday, Bot Builder aims to help people with no coding or technical knowledge create functional bots within minutes.

The tool is only available to customers of Sprout Social Enterprise at $249 a month plan.

"Direct Message (DM) bots on Twitter have seen some upgrades in recent weeks. Last week, buttons were introduced that give a bot the ability to sell products, share links, take actions within Twitter, and carry on a conversation," the report noted.

For other chatting apps like Facebook Messenger, Skype, Slack and Microsoft Teams, these buttons have become a staple of the bot interface.

In the race of keeping up with other apps that also want to connect businesses with customers, Twitter is making best efforts to make the bots experience on its platform superior.

The micro-blogging site introduced bots directly into feeds last month with a new ad unit that brings them into a DM conversational experience with a brand with just one tap of a finger or click of the mouse.

--IANS

qd/ruwa/vt