SRK's banner ties up with WD for 'Dilwale'

Bollywood superstar Shah Rukh Khan's production banner Red Chillies Entertainments Pvt Ltd has for the second time tied up with WD, a Western Digital data storage company. This time, their collaboration is for "Dilwale".

As part of the association, WD supported the making of the Rohit Shetty directorial by providing storage technology solutions on which the entire movie was stored and edited.

The makers of the film deployed WD's storage solutions on location to secure intensive shoot footage and in the studio during post-production for heavy duty applications like editing and saving world class special effects.

"It's great to partner with Red Chillies once again. This demonstrates its trust in using our storage solutions to create and secure its high-investment movies. Indian cinema has made great progress and now relies upon the latest production techniques and splendid VFX technology," Khalid Wani, director, Content Solutions Business, India, Middle East and Africa, WD, said in a statement.

"These advancements need to be complemented with purpose-built storage solutions that ensure capacity, reliability and efficiency," Wani added.

The two companies had previously joined hands for Shah Rukh's 2014 film "Happy New Year".