SRK unveils app, coffee table book for hindware

Superstar Shah Rukh Khan, ambassador of bath solution brand hindware, unveiled a visualisation app which provides consumers and dealers with easy access to over 24 bathroom themes and styles, and a coffee table book.

It was part of the brand's 'hindware DreamBath' initiative.

"I am confident this effort will excite the consumers as a ready design reckoner as well as help the dealers in optimizing the last mile connectivity on-ground," Sandip Somany, vice chairman, managing director, HSIL, said in a statement.

The DreamBath application can be downloaded from the Apple App Store and Android Play Store. It showcases the 24 bathroom themes, the entire product gallery of hindware and further enables the user to visualise, through augmented reality, how certain products will look in his or her bathroom space prior to purchase.

The app also has a GPS-enabled dealer locator to help consumers to reach the nearest authorized dealers in a jiffy.

"We are the only brand that understood this need to handhold the consumers through the entire process of bathroom redesigning. DreamBath is the world's first augmented reality app for the bathroom industry which will augment our exhaustive range of products on any surface making the design choice easier for the consumers," added Manish Bhatia, President, Business Product Division, HSIL.

--IANS

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