Star-studded event marks TOPSHOP, TOPMAN launch in India

E-commerce platform Jabong hosted a fun-filled fashionable event at the Mehboob Studio here to celebrate its partnership with British high-street brands TOPSHOP and TOPMAN, in the presence of Bollywood celebrities like Sohail Khan, Dino Morea, Ayan Mukerji and Elli Avram.

The celebrations took place here on Thursday night, and guests were treated to high octane performance by EZ Riser, DonnBhat+ Passenger Revelator and Dualist Inquiry.

Also, artist Viraag Desai showcased a spectacular series of TOPSHOP and TOPMAN imagery through his RGB light experiment.

What added more glamour to the event was the attendence of popular faces of the city's party circuit, including Ira Dubey, Vidyut Jammwal, Ridhima Sud, Shazahn Padamsee, Shweta Salve, Nauheed Cyrusi, Armaan Jain, Roohi Jaikishen, Alvira Khan, Nachiket Barve, Falguni and Shane Peacock and Nikhil Thampi.

With the launch of two more international brands in India, fashion fans across the country will be able to shop collections from both labels exclusively via a dedicated shop-in-shop on the Jabong.com website and the retailer's app.

"We are thrilled to have power players TOPSHOP and TOPMAN as additions to Jabong's premium fashion brand portfolio," said Praveen Sinha, managing director and co-founder, Jabong.

Even officials of the brands are excited on their Indian foray.

"We are delighted to be launching into India for the first time through Jabong.com," said Gordon Richardson, creative director, TOPMAN; while Jacqui Markham, global design director, TOPSHOP added: "India has an increasingly vibrant and aspirational fashion scene, making it perfect for TOPSHOP, TOPMAN to introduce our trend-led fashion experience to a new audience and Jabong are the ideal partner for this."

Known for championing the best of British style, the brands are debuting on Jabong with the autumn-winter 2015 collections. The TOPSHOP collection encapsulates a bohemian, 1970s-inspired mood and features laidback, effortless pieces in an array of autumnal colours and floral motifs across clothing, shoes and accessories.

The TOPMAN collection is influenced by the 1990s, travel, exploration and military trends and styling.