The Railway Ministry on Wednesday appointed Padma Bhushan Bindeshwar Pathak, the founder of Sulabh International, as brand ambassador for its 'Swachh Rail Mission'.
Railway Minister Suresh Prabhu said Pathak had boosted the cleanliness campaign of the Indian Railways by accepting the invitation to work with the ministry on the cleanliness initiatives.
"Efforts of Sulabh International are well known in the field of improving sanitation and upgradation of environment. The Railways can do wonders if people become aware of cleanliness and sanitation matters," Prabhu said.
Rajen Gohain, Minister of State for Railways, said Pathak had spread awareness among the people on cleanliness issues in the last four decades since the setting up of Sulabh International in 1970.
--IANS
spk/tsb/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app