Tamara Mellon to launch lifestyle brand?

Tamara Mellon, former co-founder of luxury lifestyle brand Jimmy Choo, may launch a lifestyle brand in November in association with David Ross, founder Carphone Warehouse.

The brand, which is aimed at women with a "modern, clean and sensual" style, will offer clothes, shoes, handbags and other range of accessories.

One can choose from jumpsuits, cigarette pants, structured jackets and trench coats, with the designer's signature leopard prints featuring on key items. Red colour will dominate the collection, reports femalefirst.co.uk.

Prices for the luxury brand are reportedly set to range from $295 for a cashmere t-shirt to $4,500 for a pony skin leopard-print trench coat.

Products will be first showcased at the New York's Pace Gallery, and will subsequently be available on tamaramellon.com and at stand-alone Tamara Mellon stores, which will open in New York City and London in 2014.

Mellon also hopes to include fragrances, sunglasses and cosmetics.