Tata Motors launches SUV 'Harrier'

Image
IANS Mumbai
Last Updated : Jan 24 2019 | 1:45 AM IST

Automobile major Tata Motors has launched its new SUV "Harrier" at a starting price of Rs 12.69 lakh, ex-showroom Mumbai.

According to the company, "Harrier" is powered by "Kryotec 2.0" Diesel engine, which is mated to a 6-speed Manual Transmission.

Commenting on the launch, Tata Motors CEO and MD Guenter Butschek said: "We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honouring the same commitment, I am elated to present to you the 'Harrier' today."

"With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The 'Harrier' is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market," Butschek said.

"I am confident that with the 'Harrier', Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come," Butschek added.

--IANS

rv/vc

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 24 2019 | 1:36 AM IST

Next Story