Tommy Hilfiger fascinated with Formula One world

Designer Tommy Hilfiger, excited about the multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport, says he loves the motor sport.

The multi-year deal brings the brand back to the world of Formula One for the first time in 17 years. Starting in the 2018 season, the brand will be the official apparel partner of Mercedes-AMG Petronas Motorsport, read a statement.

"From the first time I attended a Formula One race, I was completely fascinated by the world of motor sports," said Hilfiger.

"To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I'm excited to partner with them for the upcoming seasons," he added.

The brand's logo will be featured on the team's 2018 race cars, which will be revealed on February 22, 2018 at the Silverstone track in UK, as well as inside the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.

Toto Wolff, Team Principal and CEO, Mercedes-AMG Petronas Motorsport, said: "It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team's image; I am positive that it will energise our brand and bring a new spin to how we are perceived from next season.

"We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One."

--IANS

sug/rb/bg