US burger chain Carl's Jr. enters India

Californian burger brand Carl's Jr. will open shop in India on August 8, with its first outlet in Delhi at Saket's Select Citywalk Mall.

Carl's Jr. will introduce a specially designed menu dedicated to the Indian palate along with unique offerings such as beer on tap and an all-you-can-drink soft beverages bar.

"We have made every effort to ensure that our Indian customers enjoy the same premium quality experience we are known for globally. We have developed a dedicated menu for India which includes an extensive vegetarian selection," Ned Lyerly, President International, CKE Restaurants Holdings Inc, said in a statement.

The brand is being brought to India by Cybiz BrightStar Restaurants Pvt Ltd, owned by Gurgaon-based Cybiz Corp, through a master franchise agreement with CKE Restaurants Holdings, parent company of Carl's Jr.

"We are extremely excited to announce that Carl's Jr. is now arriving in India. These are exciting times for the QSR (quick-service restaurants) space, especially the burger market," said Sam Chopra, group chairman, Cybiz Corp.

"We are confident that customers will enjoy the differentiated gourmet experience that our premium brand offers and are looking forward to the launch," Chopra said.

Following the launch in Saket, Carl's Jr. will open additional outlets in the Delhi-NCR region before moving to other territories.

Carl's Jr. is expected to launch a minimum of 100 restaurants in India over the next 10 years.