Artiste Sahil Sharma, who goes by the stage name Zaeden, says Bollywood is witnessing a "visible influence of Western music" and this is adding an "interesting twist" to its music.
"It really helps introduce the audiences to multiple alternate genres and open up their minds to the same," Sharma told IANS in an e-mail interview.
"In the Indian EDM space, the predominant trend has been fusing Indian sounds with electronic beats, which is evidently quite successful, with artists like Nucelya receiving not only national but also international recognition for their fresh music," he added.
Also Read
Sharma will be performing at EDM festival Tomorrowland.
This year, Budweiser celebrates its collaboration with Tomorrowland by giving the stage to homegrown Indian artists -- Zaeden and Lost Stories. The duo would be performing at the second-largest stage of the festival -- the Freedom Stage -- and also be dropping an exclusive Budweiser track.
"Lost Stories and I have been contemplating producing a track together for a long time now, and we couldn't have possibly thought of a better time and stage to release our collaboration than at Tomorrowland.
"We are going to be playing our much-awaited LS x Zaeden track on Friday at Budweiser's Freedom Stage. We'll try our best to ensure that most of our set involves our own music as it's the biggest stage for us to present our music, ourselves and our country. Later this month, I am looking forward to the release of my next track with Tomorrowland Resident DJ Yves V. Really eager to see how the audience reacts to it," he said.
On how such platforms are providing homegrown Indian artists with opportunities, he said: "It's always good to see brands going the extra mile to help India make a mark for itself at international platforms.
"In my opinion, such opportunities only push and motivate artists to do better. Lost Stories and I feel so proud to be representing our country at the biggest platform in the world. We are truly excited for what is to come and to witness the many opportunities this would bring along for other Indian DJs in the country," he said.
--IANS
nv/sac
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
