Vismaya to foray into Indian market in October

Come October, and Los Angeles-based fashion brand Vismaya will be entering the Indian market with a collection of shawls, stoles and scarves via an online portal.

Established by brother-sister duo of Yatin Narula and Shivani Mehrotra, Vismaya is popular in various parts of Europe, Japan and North America. It has had experience working with some of the big names in the fashion industry including Neiman Marcus, Gap, Lucky brand, BCBG and Calypso St Barth.

"We are extremely excited about launching Vismaya in India. After the success of Vismaya as a brand in the US and Europe, it was only natural for us to explore the Indian market," Shikul Narula, Director of Vismaya, said in a statement.

The products are styled in Los Angeles and handcrafted in India keeping in mind the latest trends from across the globe.

Vismaya will offer a collection of genuine cashmere and pashmina embroidered stoles as well as elegantly crafted heirloom shawls including antique jamvars, kalamkaari, kaanis, soznis, and papier mâche.

Shivani Mehrotra, director of Vismaya US, also said that with the brand, they "wish to preserve the heritage and age old skill of making shawls and are working towards minimising counterfeit products being sold in the market which discredits the hard work of artisans".

The collection will be available on the brand's site, which is still being worked upon.

--IANS

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