"Vicky Donor" actress Yami Gautam has been roped in as the face of US-based casual footwear brand Crocs in India. She says she has chosen to endorse the brand due to its quality of being "innovative".
"I am excited to be a part of the Crocs family. I think their colourful designs are addictive and irresistible. For me, the brand is truly innovative with its shoes," Yami said in a statement.
She feels their collections are fun, comfortable and give no pain.
The brand began its operations in India in 2007.
Also Read
Nissan Joseph, general manager, Crocs, feels Yami is a perfect fit for the brand.
"We are proud to have Yami on board. She is a terrific actress and her light spirit and fun attitude is what we have captured in our brand campaign. Her personality fits perfectly with what the brand is," Joseph said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
