AirAsia's train of thought

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Business Standard New Delhi
Last Updated : Aug 31 2014 | 9:48 PM IST
AirAsia has taken its announcement that it will woo train travellers with fares of less than Rs 1,000 pretty seriously. Responding to a suggestion from a consumer who follows its CEO Mittu Chandilya's Twitter account, it has started putting billboards at railway stations with a catchy blurb "Say Goodbye to Overnight Train Travel". The billboard also gives details of its flights from Bangalore to Kochi, Goa, Chennai, Chandigarh and Jaipur. It also acknowledges @sourabindu, who had volunteered the idea.

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First Published: Aug 31 2014 | 9:04 PM IST

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