This year marks the 15th anniversary of the term "BRICs" (South Africa joined the grouping in 2010) coined by Jim O'Neill, the former chairman of Goldman Sachs Asset Management. In his 2001 paper, O'Neill had said that "these emerging economies should be the building blocks of freshly overhauled global financial and governance systems". A decade and a half later, instead of becoming the next growth engine for the world, BRICS members still have a long way to go. And there are enough reasons why their efforts to form a bloc challenging the collective power of the Group of Seven largest industrial economies have largely been viewed with scepticism. Take Brazil, which has experienced the most spectacular collapse. By the end of this year, its per capita gross domestic product (GDP) will be more than 10 per cent less than what it was in 2013, while the unemployment rate soars into the double digits. And even the impeachment of its two-time president Dilma Rousseff is unlikely to spur a turnaround. Similarly, the Russian economy, too, is battling recession and low prices of oil - a key export commodity - apart from international sanctions for its aggression towards neighbours. China is struggling with three-decade low economic growth, while South Africa has not only slowed down but continues to be plagued by endemic corruption.
Attention has also been drawn repeatedly to the artificial character of this grouping, the conflicting interests of its constituents and the disparate nature of their political systems. The key objective for BRICS countries seems to be to keep up the illusion before the advanced economies that these middle-level powers are interested in making changes in international governance. But on the sidelines, each member wants to deal with the big boys and seek carve outs for themselves. Of course, there are complementarities within the bloc - it has both big exporters and importers of commodities - that could be exploited. The countries are in differing stages of demographic transition and face unique challenges. However, it has never become clear how exactly are the members going to exploit their differences and go beyond optics.
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