E-commerce players Amazon and Flipkart have had a history of trying to go one up on each other. In June 2014, Flipkart raised a mammoth $1 billion in funding. Exactly one day later, Amazon said it planned to pour $2 billion into its Indian operations. This weekend there was a fresh round of friendly fire, when Reddit India tweeted a picture of an Amazon-labelled box in a Flipkart office. Flipkart responded: "We recycled said packaging as our reception's dustbin." Amazon reminded the company of its roots - Flipkart's founders worked at Amazon before leaving in 2007 to start their own venture with a similar business model - to which Flipkart said, "We'll drink to that."
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