Incomplete strategy

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| The question is whether opening new bank branches is the right way to go, or the issue to focus on. As the apex bank has argued on several occasions, the central issue revolves around making easier the ordinary citizen's access to banking channels. With technology making rapid strides, substantially altering the way banking is done across the country, it is decidedly easier and more cost-effective to reach a larger number of people through automated teller machines (ATMs), internet banking and transacting through mobile telephones, using technology that exists and which is being tested. Also, the new private sector banks have shown how it is possible to create value quickly and productively "" in the process showing up almost all state-owned banks as laggards. Admittedly, the relatively unbanked areas will not be suitable for either ATMs or internet banking, and the adoption of new technologies therefore has to go hand in hand with extending the branch network. What SBI can be faulted on is not for its branch expansion strategy "" an average of 15 branches per district cannot be considered excessive by any yardstick, especially when one considers the inevitable skew in favour of urban centres, which would leave the country's 600 rural districts with perhaps fewer than 10 branches each, on average. The issue, rather, is the failure to adopt new technologies and new business strategies with the same zeal and conviction that is being brought to branch expansion "" especially when the new branches will take a while before they become profitable. |
| In this context, it is worth doing a comparison in terms of assets, net profits and other operating parameters, between SBI and ICICI Bank, which is the second largest bank in the country and a little less than two-thirds the size of SBI. ICICI's staff strength and the number of its bank branches are much smaller than those of the public sector giant. More branches will increase SBI's staff strength (which it has reduced in recent years through successive voluntary retirement schemes) and its financial liabilities in the short run, without the guarantee that they will help it stay ahead of the competition. |
First Published: Mar 14 2008 | 12:00 AM IST