The fortunes of UK-listed Lonmin are inextricably linked to the price of the precious metal. Widely used inside catalytic converters and particle filters, the automotive industry accounts for 40 per cent of global platinum demand.
Uncertainty over the future of the diesel market in the wake of VW cheating on emission tests already weighs heavily on platinum market sentiment. Before the VW scandal broke, the World Platinum Investment Council lobby group forecast four per cent growth in annual demand, with automotive industries helping to offset declines in jewellery sales. That estimate looks less assured following the VW affair. The price of platinum has fallen 15 per cent to $854.6 per ounce in November alone. If diesel engines fall from favour, platinum's industrial usefulness will slide.
Much depends on how VW fixes its Dieselgate problems. Retrofitting more efficient exhaust treatment systems to vehicles in the United States may have little impact on platinum prices. Should cars in Europe require new hardware, platinum demand would be higher, especially if regulators want automakers to filter out more harmful particles.
The precise amount of platinum that may be required is hard to quantify. Based on US Department of Energy research from 2012, fixing 500,000 diesel cars in America could require up to 32,000 ounces of platinum - depending on the size of engine and type of fix. Even relatively small changes in marginal demand can have big effects in a bear market. Still, Europe's car industry is expected to consume 1.15 million ounces of platinum this year.To subscribe to the 94 percent discounted rights issue, bruised Lonmin shareholders may have to see considerably more upside potential than the recent movements in the platinum price suggest is likely.
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