But it would be wrong to assume that non-essential medicines are now decontrolled. For one, the NPPA's power to regulate their prices under "extraordinary circumstances" remains intact. Two, the July list of price caps has not been withdrawn; in that sense, the companies that had been impacted by it have got no relief. But the withdrawal of the May guidelines means that the NPPA cannot announce new price caps on the basis of inter-brand price differences. It is known that the NPPA was contemplating further price caps in categories, such as cancer, HIV/AIDS, tuberculosis, malaria, asthma and so on. Companies that make these medicines can let out a sigh of relief, at least for the time being.
Drug prices are a complex issue. Many Indians cannot afford expensive medicine, thanks to patchy health insurance coverage and poor public healthcare. On the other hand, intervention in prices can lead to perverse incentives for companies. In principle, price controls are prescribed only when there is evidence of extraordinary profits. That may not be the case with India's drug makers; in many segments, the marketplace is reasonably competitive. Any price-control order should only follow a transparent estimation by experts of the lack of fragmentation in the segment, or of collusion, or of outsize profits. Ideally, the government should buy medicine from the drug companies - at an advantageous cost, pushed down by its considerable bargaining power - and then supply it at affordable prices to the needy. This has been tried with decent success in Tamil Nadu and can be extended to other states.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
