It is important to examine the contents of the endless number of creams and shampoos that we apply on our skin. Says Pritesh Asher, Co-founder, Juicy Chemistry, an organic Skincare brand, “Although the product in the front screams aloe vera, coconut, hibiscus and all things natural, if you delve deeper, they use a lot of harsh chemicals.” Asher once visited a mall, where he examined contents of a so-called ‘organic skincare brand', and was shocked to find that the chemicals listed in the contents were actually those that his family business was also using at its petrochemical manufacturing unit. Better to avoid products with sulphates, artificial colours, preservatives and fragrances. One must opt for nut butter, plant seed extracts and fresh-from-kitchen extracts.