Namrata Kohli

From watches and screenless bands that track heart rate variability, VO₂ max and sleep to physiological testing, fitness is moving beyond simply working out, but what consumers want to know is if all

As consumers scrutinise what goes into their skincare and make-up, brands are betting on cleaner formulations and transparency. But what does 'clean' mean, does it perform as well - and does it cost m

From hotels and coffee brands to CEOs, entrepreneurs and even policymakers, stories are being used to sell, persuade and build value and consensus. Now, storytelling itself is becoming a big business

From jewellery that doubles as a keepsake to personalised hampers and sibling getaways, Raksha Bandhan is becoming a bigger spending occasion as consumers look beyond the traditional envelope of cash

From Egyptian cotton and handcrafted quilts to hotel-inspired duvets, India's affluent class is spending more on premium bed linen as sleep becomes a key part of wellness

As weddings become immersive experiences, couples are spending more on destinations and properties that create memories long after the vows are exchanged

India's affluent travellers are spending more on luxury spiritual retreats that combine inner transformation, curated rituals, cultural immersion, and five-star comfort

Luxury watches, handbags, jewellery and even designer furniture are finding a thriving resale market as younger Indians embrace authenticated pre-owned products for value, rarity and sustainability

From translation and navigation to photography and voice assistants, AI-powered eyewear is moving beyond vision correction into everyday life

From beginners to certified divers, Indians are spending more on scuba diving and underwater adventures than ever before

From spiritual journeys and family holidays to wellness retreats and cruises, India's silver travellers are emerging as one of tourism's fastest-growing and most valuable consumer segments

From premium mattresses and sleep trackers to circadian lighting and wellness retreats, affluent Indians are investing heavily in better sleep as rest becomes a key wellness priority

Affluent households are increasingly replacing restaurant outings with personalised chef-led dining experiences at home, fuelling demand for bespoke menus, convenience and exclusivity

From pool parties and trampoline parks to adventure zones and immersive play arenas, parents are increasingly spending on experiences rather than traditional birthday celebrations

India's concert economy is no longer about music alone. These are fast becoming lifestyle events bundled with signed gift hampers, meet-and-greet the artist and other memorable experiences

As Indian summers grow harsher, women are embracing breathable fabrics, fluid silhouettes and versatile wardrobes that blend comfort, practicality and understated luxury

From handcrafted Kashmiri silk carpets to contemporary abstract rugs, Indian homeowners are increasingly investing in statement floor pieces that blend craftsmanship, comfort and personal style

As rising temperatures reshape travel choices, Indians are swapping crowded hill stations for quieter, cooler and experience-led escapes

India's harsh summers are turning skincare from a routine into a necessity, pushing consumers to spend more on protection, hydration and comfort in increasingly extreme weather conditions

From curated plant corners to designer planters, indoor greenery is emerging as a symbol of wellness, design sensibility, and understated luxury in India's high-end urban homes