Prime Minister designate Narendra Modi has launched a membership drive on his official website asking people, in particular the youth, to connect with him on his Facebook and Google plus accounts.
"The people of India can take this nation to greater heights and make it the leading nation of the world...the people, particularly the youth should devote their time, skills and energy towards the nation," said the introduction of the "movement" which aims at creating "a strong, glorious and inclusive India".
Each person who signs up is being asked his area of interest and qualifications, and a personal acknowledgement is also being issued.
Modi's message on the website narendramodi.in said: "I want to be an agent of change for Ek Bharat, Shresht Bharat."
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